First Nations-led leadership & change
A Movement
beyond
acknowledgement
A-Traction Leadership partners with CEOs, boards and executive teams to strengthen First Nations leadership, build culturally safe organisations and turn Reconciliation Action Plans into sustainable outcomes.
Take your cultural readiness assessment today
Contact usWHO WE SUPPORT
From commitment to change
Based in Sydney, NSW, we work with CEOs, boards, executive teams and senior leaders across business, community organisations and not-for-profits.
Many organisations have made public commitments to First Nations peoples. The harder work is changing the decisions, relationships, resourcing and accountability that sit behind them.
That's where we partner with you to shift culture, power and systems, together.
A‑Traction is particularly suited to organisations that:See more +Close −
- have a RAP but are struggling to create organisation-wide ownership;
- have made First Nations commitments but lack governance or accountability;
- are committed to developing First Nations Leadership;
- want to improve First Nations employment, retention or leadership;
- need to strengthen cultural safety beyond training;
- are moving from acknowledgement toward measurable organisational change.
Our values
What guides the work
Integrity
We do what we say. Advice is honest, and commitments are followed through.
Courage
We name what's hard in culture, power and systems so it can be addressed.
Truth
Change starts with an honest account of where an organisation is today.
Relationships
Lasting change is built with people, not done to them. We invest in trust.
Culture
creates belonging.
Leadership
creates courage.
Systems
create traction.
Outcomes
create movement.
The A‑Traction Framework
From intention to impact
1
A‑Action
2
A‑Friction
3
A‑Traction
4
A‑Movement
Services
How we work with you
01
Executive and board advisory
Clearer priorities, owned at the top, with accountability built into governance.
02
Leadership coaching
Leaders who can hold difficult conversations and act with consistency.
03
RAP review, development and implementation
A RAP integrated in strategy with clear owners, realistic actions and progress you can track.
04
Cultural safety and organisational systems
Systems that support cultural safety rather than relying on individual goodwill.
05
First Nations workforce and community engagement
Stronger pathways for First Nations staff and relationships built to last.
06
Workshops, keynotes and facilitated conversations
Shared language, honest dialogue and agreed next steps.
Founder
Jamie Upton
Jamie is a proud palawa man from the North East Coast of lutruwita/Tasmania, with 30 years of experience in community services and leadership. He leads through relationships, servant leadership, truth, courage and accountability.
About Jamie